Airtime rewards for a retail chain
A Nigerian pharmaceutical company with retail branches across the country. Its identity remains confidential at the client's request.
The challenge: Deliver instant customer rewards without the cost of a points card, while maintaining central budget control and branch-level accountability.
What we did: Teledeus deployed RAVS, a digital branch rewards manager. Head office distributes funds to branch managers, and staff reward customers with airtime on any network within seconds. Failed top-ups are automatically refunded, and every transaction is logged.
Reported result: 10% sales growth in branches where RAVS was rolled out.
